Ulta Skin ID: Digital Marketing Campaign

For a group project in my master’s-level Digital Marketing Fundamentals course, I collaborated with my team to develop Ulta Skin ID, an AI-powered skincare service concept for Ulta Beauty. We proposed monthly skin scans, progress tracking, and personalized product boxes to make skincare shopping less overwhelming. We created a landing page, email, Meta ad, and Google search ad using Mailchimp, Meta, and Gemini. I led copywriting for both ads, selected search keywords, and developed headlines and calls to action promoting a free skin scan. I also helped generate email imagery with Gemini. Warm pink and orange tones, product imagery, and phone mockups connected the campaign’s visuals with its personalized approach.